Moscow Mule delivers a sports brand-inspired packaging design for the skincare brand, Superbanka

Founded by Maria Komandnaya and Ekaterina Karpova, the skincare brand is crafted with a mission to inspire and energize active people. Moscow Mule was tasked with creating a packaging identity that is sporty, vibrant, and energetic, and packaging that would resonate with an audience leading a lifestyle.

Crafted by Moscow Mule, the packaging design sports a bold logo that draws inspiration from sports brands to capture the attention of their target audience, and the logo remains the focal point of the packaging. A vibrant and energetic colour scheme coupled with expressive and bold illustrations is used to share a visual of power and empowerment.

The material, shape, and size were all taken into consideration to deliver a final product that would fit perfectly with people on the go. Durability and portability are two other factors that were considered while crafting the packaging for Superbanka.

Maria and Ekatarina tapped into their experience to deliver the final product. Maria Komandaya, a sports journalist and beauty enthusiast, uses her insight and understanding of the lifestyle of those in sports. Ekaterina Karpova, a cosmetic chemist, was the brain behind crafting the product. Superbanka is designed by experts who deliver thoughtful, durable, and portable products.

For more information on Moscow Mule’s design, visit their website or follow them on Instagram.

Want to receive more monthly packaging inspiration? Sign up for our newsletter!