Mid-air Studio delivers a unique, ayurvedic-inspired packaging design for Triveda, an organic fermented dip.

Nutrition expert Tenna Anette Schreinert creates a unique blend of organic fermented cashew dip with elements of intention, insight, and creativity. The mindfully crafted product is filled with nutrients that support the health of the body, mind, and gut, with deep-rooted values drawn from ancient Ayurvedic teaching and a blend of modern flavours.

Created by Mid-air Studio, the pack displays a triangular symbol that represents the three Doshas of Ayurveda (a symbolic combination of earth, water, air, ether, fire, and water) and becomes the foundation of the logo. The colour palette for each flavour is influenced by the core ingredients and iconography influenced by the ayurvedic theme supporting the functionality and the emotional message of wellbeing.

A watch strap uncoated paper label adorns the pack, symbolically representing the brand name with an inverted "T" and highlighting the icons with UV varnish, with gold-finish metal lids finishing the package.

If you wish to know more about Mid-air Studio’s design, click here or follow them on Instagram.

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