For the last 5 years, CEC has been helping brands transform their products into services focusing on the key consumer growth drivers; sustainability, inclusivity and accessibility and shopability. We provide the insights and technologies that help brands understand what their consumers really do with the product in their hands. Resulting in the delivery of enhanced product and brand experiences that improve brand preference and sales growth.
Mark has spent his career helping businesses grow and lead in digital transformation. For the last 10 years he has successfully led brand, digital, technology and packaging businesses and worked with leading CPG brands, helping them operationalise Connected Packaging Programmes around the world. In 2022 he co-created the multi-award winning AccessibleQR code with Zappar.