With the help of Grip, companies such as L'Oréal, Coca-Cola and Beiersdorf have been automating content production and continue to do so. Grip moves classic creation and production efforts into the cloud, where a software solution takes care of generating high-quality visuals, at scale, on-demand and based on data. Brand styles, as well as product look and feel are codified, which ensures an entirely consistent, always on-brand output, no matter who requests it.