Sony has always been at the forefront of design and became one of the first companies to create an in-house creative studio. Since its inception in 1961, Sony’s design team has forged its reputation as a leading and award-winning global design team. Today the group’s contribution has expanded beyond purely product design to a wide range of design activities, including user experience, communication, entertainment and more. We continuously explore the possibilities of design, working with people around the world to realise richer experiences and more comfortable lifestyles – whilst creating ‘new standards’ of value through the fusion of creativity and technology.