El Corte Inglés
Conceptualization and design of El Corte Inglés Masterbrand. The Spanish brand wanted to reposition the image of its private label through a new communication strategy. The objective was clear: to evolve towards a more emotional communication closer to consumers. The new El Corte Inglés brand seeks to generate links with the customer and connect with consumer's lifestyle, while reinforcing values such as quality and trust, inherent to the brand.