A fresh and different design for NIVEA’s facial care line, where transparency and—above all—colour take the lead.

Speakers: Laura Jimeno Garcimartín (Founder & Project Manager at Mr.Gutenberg) and Lucía Verde Pujol (Category & Trade Marketing Manager at Beiersdorf)

In this session, IRÜBI estudio creativo will showcase some of their Pentawards-winning projects as examples of how they approach design challenges. By walking through their creative process, they’ll highlight how they balance aesthetics with emotional connection to craft packaging that resonates deeply with audiences.

Speaker:  Rubén Poves and Irene Martín Samarín, Founding Partners at IRÜBI

In this session, Morillas will share two very different projects: the luxury rebranding of Cinco Jotas and the playful take-away identity for Funky Pizza, revealing how the same approach led to very different but equally impactful outcomes.

Speaker: Albert Navarro, Art Director at Morillas

ASPRONAUTAS is an inclusive wine created by four people with intellectual disabilities, who led the entire process—from revitalising the vineyard to vinification and designing the label. The name blends ASPRONA (the NGO) with astronauts, imagining the bottles as rockets carrying their dreams into the wine universe. Each label portrays the four “aspronauts” alongside their own hand-drawn artwork, making every bottle a unique co-creation. Supported by our studio, a type foundry, and a printing company—who all contributed pro bono—this project celebrates empowerment, creativity, and the journey toward independence.

Speaker: Pablo Guerrero Gómez, Creative Director at Pablo Guerrero Estudio