Break Design Solutions delivers a refreshing and modern rebrand for Kinder baked goods

Kinder baked goods are a part of breakfasts and snacks in many households, beginning with Kinder Brioss, Kinder Breakfast Plus, and Kinder Plumcake. Break Design Solutions was tasked with delivering a modern rebrand while featuring the brand’s heritage to target a new audience.

Break Design Solution stays true to the brand's fundamental values of tradition, simplicity, authenticity, and innovation, which called for the rebrand to stay updated. The design studio crafted a visual identity that matched the brand’s ethos of originality and freshness while drawing inspiration from its historical visual identity and staying relevant to the target audience.

The visual illustrations on the pack communicate the product’s quality by replacing the graphical elements with actual photographs, adding a modern touch that improved its appetizing appeal. To reiterate the quality of the ingredients and connect with the brand’s heritage, the glass of milk is a visual cue communicating the motto "less chocolate, more milk.

For more information on Break Design Solution’s design, visit their website or follow them on Instagram.

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