Cuco Creative delivers a packaging revamp for the eco-friendly, refillable toiletry brand, Wild England

Known for their high-quality, natural toiletries that are also environmentally friendly, Wild England tasks Cuco Creative to deliver a packaging redesign to refresh their line of eco-friendly, refillable toiletry products, which include shampoos, conditioners, body lotions, and cleansing gels designed for both hotels and households.

Sharing the same values of deep commitment to reducing waste, promoting sustainability, and shrinking the environmental footprint, especially in the hospitality industry, Wild England and Cuco Creative collaborated to deliver a packaging design that portrayed the brand values. Wild England wanted CuCo to design a brand that echoed this philosophy, with a primary focus on sustainable packaging, aiming to minimise the use of plastic and reduce their carbon footprint.

CuCo began by crafting a brand identity that showcased Wild England's values while appealing to luxury hotels and environmentally conscious households, playing a key role in developing the concept for Wild England's refillable packaging and ensuring it aligned with purity and sustainability principles.

The collaboration with Wild England resulted in covering designs, marketing, and consulting, tirelessly seeking and implementing sustainable and innovative solutions for packaging, sourcing, and production, bringing Wild England’s vision to life. This involved designing eco-friendly packaging, including reusable glass bottles, biodegradable refill containers, and bathroom bottle holders made from mycelium, a sustainable material.

CuCo Creative remains a dedicated partner for Wild England, assisting them in maintaining a strong presence in the beauty market with a primary focus on sustainability and environmentally conscious packaging.

For more information on Cuco Creative’s design, visit their website or follow them on Instagram.

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