The competition

The Pentawards annual competition is committed to recognising excellence in packaging design, providing a source of inspiration and connecting the global community.

Since its launch in 2007, it has received in excess of 20,000 entries from over 64 countries across the globe, with winners showcasing some of the world's most innovative, inspiring and powerful packaging designs.

The 15th edition of the Pentawards competition will open for entries on 1st February 2021. More details including our 2021 categories and our latest jury line-up coming soon.

Competition Dates 2021

1 - 5 February 2021 Super Early Bird Entries open for 2021
6 - 19 February 2021 Early Bird 2 week period
20 Feb - 5 March 2021 Regular Entry Phase 2 week period
6 - 19 March 2021 Last Chance 2 week period




Entry Fees


€295

Super Early Bird

1 - 5 February

€345

Early Bird

6 - 19 February

€395

Regular Entry

20 February - 5 March

€445

Last chance

6 - 19 March

Entry fees exclude 4% administration fee and VAT where applicable.


Entry Specifications


Our highly esteemed jury are passionate about recognising global excellence in packaging design, and they need your help to understand why your work deserves to be awarded. Give your work the best chance of winning a coveted award by preparing your entries correctly. You will need:

1-5 Visuals

Photographs or digital renders of packaging in Jpeg and RGB format. The minimum individual file size is 500KB. No Zip, Stuffit or compressed files.

Project Description

Describe the project and consider the judging criteria, referencing quality of design, brand expression, creativity & innovation and emotional connection. Maximum 1500 words.

Credits

Giving credit to individuals who have contributed to the project is very important. If your project is awarded, these credits will be published online and in the globally distributed The Package Design Book.





Categories 2020


Feedback On All Entries


The Pentawards Excellence Score allows entrants to get feedback on every piece of work submitted into the competition, whether or not the designs go through to the second round of judging.


How does it work?

The Excellence Score is taken from the jury’s verdict of the entry, based on the four aspects of the judging criteria: the quality of design, brand expression, creativity & innovation and emotional connection.

Each element will be scored out of five, allowing entrants to identify areas for improvement as well as areas of success.


What’s the benefit?

Participants will get to know what the judges thought of their packaging – what they loved and the areas where they felt improvements could be made. Actionable, tailored insights like these will be invaluable for packaging designers keen to take their work to the next level.

The average Excellence Scores, broken down by sub-category, will be released at the same time as the bronze, silver, gold and platinum winners. This means participants will also be able to gauge how close they came to winning one of these top positions and how their work compares on a global stage.



Winners' Prizes


  • Nominate an individual to become a member of the Pentawards International Jury for a year
  • Invitation for one person to attend the official Pentawards Gala Ceremony, free of charge
  • One sought-after diamond trophy, free of charge
  • One official Pentawards distinction certificate, free of charge
  • Your winning work published in the famous The Package Design Book series
  • The winning design will be presented in the global Pentawards Winners’ Exhibit Global exposure across mainstream and industry media
  • Featured in the digital winner’s exhibit
  • One esteemed platinum trophy, free of charge
  • One official Pentawards distinction certificate, free of charge
  • Your winning work published in the famous The Package Design Book series
  • The winning design will be presented in the Pentawards Winners’ Exhibit Global exposure across mainstream and industry media
  • Featured in the digital winner’s exhibit
  • The opportunity to purchase a gold trophy 
  • One official Pentawards distinction certificate, free of charge
  • Your winning work published in the famous The Package Design Book series
  • Global exposure across mainstream and industry media
  • Featured in the digital winner’s exhibit
  • The opportunity to purchase a silver trophy 
  • One official Pentawards distinction certificate, free of charge
  • Your winning work published in the famous The Package Design Book series
  • Global exposure across mainstream and industry media
  • Featured in the digital winner’s exhibit
  • The opportunity to purchase a bronze trophy
  • One official Pentawards distinction certificate, free of charge
  • Your winning work published in the famous The Package Design Book series
  • Global exposure across mainstream and industry media
  • Featured in the digital winner’s exhibit