Qatrun
Qatrun is a manufacturer of automotive oils and industrial additives. The core idea behind its identity design was the symbolic form of an oil droplet, expanded through refined structures and light play. The color system was inspired by the rainbow effect on oil, creating vibrant tones that, in contrast with black, emphasize a premium feel and set the brand apart from competitors. Fluid elongated lines echo the motion of car headlights at high speed, adding a sense of dynamism and flow to the visual language. Identity applied consistently across touch points, from packaging to booth design.