The difference is there and it shows. Data are not just numbers: they reveal their value to those who know how to decipher their meaning. So this label, which on the surface appears to be just a combination of signs, colours and shapes, represents the global impact of a conscious choice. A concept as simple as it is powerful: celebrating the uniqueness of each partner through a shared decision to adopt hyper-automation, dematerialisation and document conservation processes that have a real impact on productivity and the environment. Every document that is processed and digitised is equivalent to a sheet of paper that will be used for a purpose with a higher added value. Multiplying the optimisation by millions of documents means taking concrete and measurable action, preventing the release of hundreds of tonnes of CO2 into the atmosphere and saving thousands of trees every year. This is how Archiva came up with the idea for this corporate gift to the CEOs, CFOs and IT staff of the most important Italian companies: a bottle of the best Valpolicella wine from Cantine Allegrini, with a unique label, a masterpiece of variable data printing created with HP Indigo technology. The textures and vibrant colours, combined in an unprecedented way, tell the story of the collaboration with the Archiva Group. A real, tangible commitment, far from the greenwashing facade that serves no one.