The complete renewal of the Scriani Winery's visual identity revolves around the concept of evolution. The current generational change within the family becomes a visual reference to represent the growth of the company through the synergic work of two generations to create increasingly better products. The shapes of the diamond and the square merge in perfect harmony, overlapping and evolving to create new geometries. It is from these shapes that the labels identifying the different wines are born, together with an elegant logo recalling the same shapes. The pictogram was born from the union of the Scriani 'S' and a reinterpretation of the decorative element. The result is a figure with a minimalist and sincere design, in keeping with the company's history.