When the founders approached Analogue, they had a clear vision to create a drinks brand with a classic nostalgic soda taste that contains 5g of Fibre + 30 cal per can, basically soda, but better. We worked closely with the Fibe guys to create a vibrant and newstalgic brand world, and rolled it across everything Fibe needed to go to market, including brand identity, guidelines, packaging, can renders, motion graphics and ads. Good Fibe’s all round! Fibe’s mission is to get the nation talking about Gut health. Happy Gut = Happy Humans! Important to Fibe was making the consumption of Fiber fun! And to not include heavy nutritional jargon, care-free soda that serves you better. Together we nailed it.