High Performance Coffee The mission with GIANTS™ was to build a brand that unites a tribe of health-conscious fitness fanatics. Consumers want coffee that works for them. Giants™ isn’t just any coffee. It’s Coffee 2.0, a performance coffee designed for the future. Each scoop is packed with collagen protein, L-theanine, adaptogens, electrolytes, and more to make you feel incredible. From bold tone of voice to dynamic packaging and a next-gen website, we built a brand that bridges the intensity of CrossFit with the sleek edge of modern sports fashion.