Ciao Life Lovers! We built a brand that captures the spirit of the iconic Italian disco scene, infusing it into every drop of this vibrant project. The bold, electric hues and retro aesthetic bring back the party vibes of the iconic 80's scene, while the product channels the carefree, sun-soaked Mediterranean lifestyle. It's a drink for life lovers! Better, not bitter! A remixed Italian classic inspired by Rimini’s legendary Discoteca Paradiso. Crafted in Italy with fortified vino rosso and fully loaded with the highest quality botanical extracts, triple citrus and pure joy. By combining hand-crafted typography and illustration, we propelled the brand into the modern drinks market, infusing it with the vibrant spirit of 1980s Italy and revitalizing a traditionally nostalgic beverage with a fresh, dynamic aesthetic.