Milliway
We have brought the Milliways universe to life with a galaxy of ethereal, out of this world illustrations and brand assets. Let Milliways (and their Millinauts) take you on a super natural adventure – to a plastic-free, plant-powered paradise in a universe not so far away... We have lift off! Chewstin we have a problem! Milliways we’re looking for a simple update to their packaging but we felt that their current pack didn’t align with their ambition to conquer the gum category. Instead we gave the whole brand a fresh overhaul to make it more iconic, have greater impact on the shelf and clearly communicate their brand story. Off the back of the refresh, Milliways has secured listings in Pret A Manger, Costa Coffee, Sainsbury’s, WHSmith, Whole Foods Market and recently announced Tesco.