A multi-year partnership with London agency Nude Brand Creation, for Pernod Ricard: three years of Royal Salute's Fashion Collection with Harris Reed and Richard Quinn, and the Malfy × Missoni limited editions. The brief "couldn't be done": a fully decorated whisky bottle on a complex geometry of curves and transitions, with bold, detailed, full-colour fashion artwork — and a sleeve ruled out both by the shape and by recyclability. ATIU's digital sublimation applied the designs directly onto the glass, wrapping the entire bottle without compromising sustainability. "It opened up a completely new way of thinking about what's possible on glass. It raised the bar, both creatively and technically" — Amy Dickinson, Assistant Creative Director, Nude. What started as a one-off became a full series of limited editions.