Papaúpa
Destilerías Bernal set us the task of creating a rum that would revitalise its existing Constitución brand and reach out to a younger customer base with a more casual “summer nights” style. We could not, however, ignore the company’s 80-year history or its founder, a figure of eminence and the inspiration for the original brand.
![Papaúpa](https://evessio.s3.amazonaws.com/customer/c053fd79-5c06-416a-b159-9345dd4fde9f/event/cc7b8a35-b475-4c1b-adaa-f7d592ccd419/responses/472e4636-9b7a-490e-b758-495316eeb49b/estudio_maba_ron_papaupa_9.jpg)
![](https://evessio.s3.amazonaws.com/customer/c053fd79-5c06-416a-b159-9345dd4fde9f/event/cc7b8a35-b475-4c1b-adaa-f7d592ccd419/responses/8bcbdda6-9c3a-438d-956d-bee16adbd800/estudio_maba_ron_papaupa_01.jpg)
![](https://evessio.s3.amazonaws.com/customer/c053fd79-5c06-416a-b159-9345dd4fde9f/event/cc7b8a35-b475-4c1b-adaa-f7d592ccd419/responses/aee48539-585f-44be-bda5-407dc3d7fb18/estudio_maba_ron_papaupa_6.jpg)
![](https://evessio.s3.amazonaws.com/customer/c053fd79-5c06-416a-b159-9345dd4fde9f/event/cc7b8a35-b475-4c1b-adaa-f7d592ccd419/responses/fe2db5e5-8f9b-476a-b837-f03d8be24c92/estudio_maba_ron_papaupa_2.jpg)
![](https://evessio.s3.amazonaws.com/customer/c053fd79-5c06-416a-b159-9345dd4fde9f/event/cc7b8a35-b475-4c1b-adaa-f7d592ccd419/responses/9c76eb6d-cc92-4dce-9c70-c43592f30785/estudio_maba_ron_papaupa_12.jpg)