A perfect option for every lunch box and also for in-between meal snacks, Atilatte string cheese is made with grade A milk, fully providing the quality and the healthiness of dairy products. We were asked to design a package aimed at children, while considering two different buying options: buying a single product or buying an 8-stick bundle sold in stand-up pouch packages. Our goal was to develop a fun packaging that would not only connect with the children, but also appeal to the adults at the point of sale. A playful universe, inhabited by “long” animals, was created - which fitted perfectly into the string cheese long shape. The package’s vibrant color palette decorates the lunch boxes, making snack breaks even more enjoyable for the little ones.