For the development of Maria Antonieta's coffee packaging, we sought for a clean yet charming aesthetic. Our goal was to make the coffee stand out as a refreshing contrast within the product portfolio, which was fulfilled by rich and maximalist designs, while also maintaining the brand's positioning in the luxury market. The packaging design was inspired by the coded and redacted letters secretly exchanged between Marie Antoinette and Count Axel Von Fersen, as well as the story behind them. The side of the can features a reproduction of one of the original letters, with the words standing out against a white background and extending across the front and back views, creating a seamless visual flow. Golden details, carefully applied to specific areas of the packaging, add a touch of luxury and sophistication, making the packaging a highly presentable piece – an important aspect for the brand and its consumers.