Oba Flatbread Crackers
Inspired by Italian cuisine, Oba Flatbread Crackers offers a casual snack at any time. The packaging had to be appetizing and casual but limited to a two-color printing process, our first challenge in this project. Therefore, black was used throughout, with a second color highlighting each product's main ingredient. The dieline, previously defined by the supplier, got a makeover and its shape was turned into traditional charming Italian houses, full of details and “easter eggs" featuring ingredients in the illustrations, bringing to life a lovely Italian scene. The packages do not only protect the products, they are appealing, and stand out at the point of sale. Their design motivates the consumer to buy more products, since they can be used by the whole family to play with, that way being reused instead of thrown away.