A L.A. company tasked us to create a new visual identity and labels for four kids' juices in the U.S. aimed at children aged 7-12. The design needed to be interactive, allowing kids to engage with the packaging while promoting a natural, healthy product, and also appeal their parents, the purchase decision makers at the point of sale. Illustrations of tropical ingredients, leaves, and birds evoked a tropical forest vibe, and strong, saturated colors appealed to the target age group, while irregular drawing strokes added a hand-drawn, natural feel. In addition, the child is challenged to find a certain number of insects in the illustration, with the results that can be checked through a QR Code. The goal was to make children excited about the product while reassuring parents of its health benefits, enabling children and parents to make a better buying choice at the point of sale, opting for a less processed product with a higher nutritional content.