Zaya began as a brand offering a single-ingredient flour: cassava. Over time, it expanded its portfolio, always focusing on products that are safe for people with severe allergies or gluten intolerance, strengthening its position in the “healthy snacks” category. We developed Zaya’s brand strategy and new visual identity. Since the brand was already well-established in the market, we took care to preserve its essence, avoiding any disruption in public perception. At the same time, we aimed to broaden its communication universe, making it more versatile through a proprietary typeface, playful illustrations, and packaging that highlights both flavor and inclusivity, while maintaining consistency across the entire line.