CERU Feelgood Food
CERU is a brand of London based restaurants serving contemporary Levantine cuisine at its freshest and finest. The task was to design a CERU restaurant packaging solution for delivery of fresh or half-prepared restaurant food – cook at home meal kits. The design must be within the existing identity of the CERU restaurant and following brand guidelines. The solution is a meal kit that brings together two things CERU is passionate about – delicious, healthy food and sustainable innovation. As the number of people ordering their food online rises, so do the concerns about sustainability and the impact of food delivery on the environment. Choosing the right meal kit may mean less packaging and less food waste, fewer trips to the grocery store, and a smaller carbon footprint. We use a reusable packaging strategy to tell a story about CERU’s commitment to work more sustainably. The “Cook at Home” range has been designed with the environment in mind, using local suppliers, British produce, and biodegradable and reusable packaging. Each kit comes with perfectly proportioned ingredients, spices, and sauces, helping reduce food waste – and in sustainable packaging. All this aims to make a positive user experience while caring for the planet. The cloths are reusable: it can double as a fashion accessory, a scarf, a tablecloth, or gift wrapping… The project’s promotion part includes project naming and the “Feelgood food” logo, texts and press materials, promo video to present the story online, photography of the packaging and reusable cloth options, and promo materials for social networks.