NM Cosmetics nude tones collection celebrates effortless beauty, both in product and packaging design.

New Mood Cosmetics are all about staying in the present and finding beauty and romance in the natural, everyday moments. This ethos is embodied throughout their nude tones collection, from the names of the products, featuring titles like “Lucent” and “Serene” to the soft, understated packaging by designer Charles Lai, that boasts natural minimalist chic.

Demonstrating that beauty can be found in the little things, the Tokyo based designer keeps the design elements to a minimum. A neutral colour palette of white and lavender complements the nude product tones, while product details are kept to a minimum and delicately printed in the corners, allowing for a clean composition. Even the brand logo is reduced to a two-letter acronym, which, although small, effortlessly stands out on the simplified packaging and creates an easily recognisable brand identity.

The use of transparent packaging means the pigment of the eyeshadows are completely visible, enabling buyer ease when deciphering which shade to purchase by allowing the product to speak for itself. Charles Lai’s design speaks of understated natural beauty while delivering a sophisticated, premium quality.

For more information about Charles Lai’s design visit their Behance page or follow them on Instagram .

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