Korean design studio HEAZ creates limited-edition night mask packaging.

STEADY is Korean beauty conglomerate Amore Pacific’s first brand specialising in masks. Practicing clean beauty with safe, natural ingredients STEADY offer a range of masks to fit in to everyday life, three of which have been assembled into a limited-edition Sleep Nutrient Influencer Kit designed to balance the skin overnight.

Truly embodying the product narrative, HEAZ uses a simple yet ingenious ‘bed concept’ for the Kit packaging. The initial outer box is a translucent plastic adorned with a star pattern on a deep blue, resembling the night sky. Within it sits a lightweight box structure shaped like a bed with a blanket-like sleeve, complete with a tiny pillow to match.

When the white blanket-like sleeve is lowered, three compartments are revealed containing the three types of masks that can be selected depending on skin condition before going to sleep. Playful typography indicates mask function as well as colour coding with a soft pastel colour palette.

For more information about HEAZ’s design visit their website or follow them on Instagram.

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