Alexandra Ghioc is a Romanian product designer and lecturer in product design at her alma mater “George Enescu” National University of Arts from Iasi, Romania.

After gaining a BA, MA and PhD in product design and various national and international awards (Red Dot Award, Pentawards, Archiproducts Design Award), Alexandra focuses mostly on design innovation, human centred design and critical design.

She designed over 41 products that are mass-produced and registered 15 patented designs @EUIPO. Alexandra currently lives and works in Iasi (Romania) and holds lectures and conferences at various universities from Europe.