CREATIVE Director Candy Brophy is a branding and graphic designing force from Melbourne, Australia. Working as a CREATIVE Director, Branding Specialist and Designer for over 18 years she has gained a broad range of skills and experience in branding, print, television, advertising, packaging, fashion, and web-based digital mediums. Her focus today is running her own Dieline and Pentaward winning Creative Branding & Design agency which has led to a creative boom and many international clients and brands hitting shelves with the signature Candy branding.
She has been featured on international creative platforms like dribbble, the dieline, world brand design society, packaging of the world, pentawards and many more. With her award winning agency for 2021 bringing in silver in snack foods she continues to push her branding forwards, backwards, and in weird new directions.
By just looking at the label, you would never use the word ‘hard’ to describe SAMA’s seltser, given the soft, rounded edges of the lettering. But that was Candy Brophy’s goal when conceptualizing this branding project. With a face like that—featuring a neon color palette and generally prolonged design—it’s no wonder SAMA Hard Seltzer is getting so much love. The creatively elongated letter A, meant to be pronounced twice, stands out and gives the design a quirky edge.
You might've thought that the perfect soda didn't exist, but that's simply because you haven't yet heard of Perfy. With real fruit, low in sugar, and adaptogens in every can, this is a soda you don't have to feel guilty drinking. With packaging designed by candybrophycreative, this soda can flawlessly combine the old-school vibe with a more modern approach—a juicy take on a soda.
Pixels Australia is a retro inspired arcade centre in Noosa Australia fully Branded and fitted out by candybrophycreative. From sofa design tho counter design the whole brand speaks to the retro meting the modern in a carnival style beach arcade.