We are a graphic design studio focused on solid branding, packaging, web and editorial projects.
Great design is what we strive to do, and it’s not just a matter of style. We work as a team, still everyone of us is both a unique creator and a direct contact with the client. Because we know that personal commitment is the only way to passion, as passion is to success.
Founded by Marco Innocenti and Luca Parenti, Kidstudio is a design factory, based in Florence (IT), which has been producing branding and graphics for food, tourism, fashion and culture for more than 25 years. Our core team includes several designers, along with collaborators from all over Europe. Our job: to pour beauty into the world, through branding, packaging, web and editorial design.
Combining modernity with the rigorous language of wine labels. Telling the story of a family-run agricultural estate through the interpretation of the territory, down to its smallest details. A dead leaf in autumn, the marl that makes it reborn into a vine. Moving, like a plant. A plant that moves. The Simbiosi project was born from the passion of two young chefs and sommeliers, Elisabetta and Daniele, who decided to embark on the path of cultivation and winemaking from the rooms of a famous starred restaurant. Here is Simbiosi, the point of union between quality and territory, between roots and flight. The first product of the line is ExTerra (from the earth), a wine with many aspects, made with hands and heart and which aims at the most refined palates. Kidstudio’s work was simple: finding a way to describe that land and those flavors without drawing hills or castles. In a strong and human way. More human, we would say, than human: like the anthropomorphic cutting, designed by @RustleHare (on Instagram), which detaches itself from the ground and takes its path, following in the footsteps of Elisabetta and Daniele. On June 2024, the lineup grew with a new wine, the exceptional Genesi.
IlBox is a wine dispenser and container for bag-in-boxes. With a minimal and elegant line - and with that touch of eccentricity - it adapts to your environment, standing out with discretion and attraction. Charming, sober, with an unmistakable style. Like the wine it contains. It is Made in Italy in its purest meaning: the one that comes from the earth and flourishes thanks to the skilled hands of our designers. It opens with a click, accepts the bulk wine package, closes with a click and is ready to use. IlBox is compatible with the most popular wine bags on the market. Designed for great labels, it also makes room for any other wine. The design aims at conveying the sense of something unmistakably modern, friendly and, above all, cool. The smart, winking logo is the quintessential elaboration on something central in graphic design: making it human.
In the wake that Kidstudio has been tracing for a couple of years, the journey continues in search of more sustainable forms of sustainable dialogue between producer and consumer in the field of textiles. For Landini Tessuti, everything revolves around a new, fascinating narrative, entirely conceived in a sustainable way. Landini, fabrics for passion. A company in the Prato textile sector with a strong sensitivity to color, color combinations and the touch of fabrics, it has always created products with the highest aesthetic and functional value. Replacing the salesperson’s paraphernalia, often made up of entire suitcases, with something more agile and streamlined, which can be tailor-made for each customer: this is the goal of the new Limited Edition Swatch Boxes. Elegant and minimally invasive packaging… but certainly unforgettable. Produced entirely in interlocking paper converting, the Swatch Boxes are beautiful, yet sustainable. Due to the use of selected materials such as Fedrigoni’s Sirio Black papers, there is no lack of class and the result – also thanks to a typographic game with great communicative value – is a treasure chest for the best selection of fine Landini fabrics.
