I am a multi-disciplinary creative based in Tasmania, Australia. My practice includes branding, communication design, and strategy. I design for universal appeal grounded by local understanding, taking a research based, collaborative approach to deliver solutions that communicate seamlessly across platforms with purpose built teams of specialists.
I put my energy into projects I believe in, and champion culture, innovation, women and collaboration. My clients tend towards cultural institutions and events, and consumer products. I approach all my work through semiotics, creating and communicating meaning with conscious and unconscious associations. This cultivates immediacy, strong emotional responses and brand loyalty.
My work has been recognised with Gold & Bronze Pentawards, a Dieline Award First Place, an AGDA Pinnacle Award and eight Distinctions, and a Good Design Award. I sat on the national judging panel for AGDA Awards in 2020 and am Chair of the Design Tasmania board of directors.