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Shikatani Lacroix Design (SLD) is a Toronto-based strategic design agency with over 35 years of experience helping retail, CPG, and financial brands earn a place in consumers' hearts. At the core of SLD's work is a simple belief: purchase decisions are emotional. The agency's proprietary Think Blink process uncovers the specific emotional triggers that drive a customer to choose one brand over another, while its Blink Factor framework turns that insight into design that has instant and lasting impact.
That thinking runs through everything SLD’s multi-disciplinary team creates at in-house studios in Toronto and Shanghai: strategy, packaging, retail environments, and digital experience. It's an approach global and regional brands have trusted to build real connection with their customers, including PepsiCo, KraftHeinz, US Bank, Canadian Tire, Tim Hortons, Intel, Walmart, WSS, Industrial Bank (China), Progresif (Brunei), and Flow (Caribbean).
SLD (Shikatani Lacroix Design) helps brands close the gap between strategy and the moment a customer chooses them, whether that moment happens at a bank branch, on a retail shelf, or in a digital experience. For more than 35 years, SLD has partnered with organizations including RBC, TD Canada Trust, Regions Bank, Tata Consumer Products, and WSS/Foot Locker to turn brand positioning into environments, packaging, and experiences that drive measurable results.
SLD's proprietary ThinkBlink methodology anchors every engagement in an emotionally ownable brand position before a single design decision is made, then carries that position through execution: auditing physical networks against the Attract, Transact, and Retain model, translating strategy into a brand card that keeps every touchpoint consistent, running governance workshops that assign clear ownership and track Return on Experience (ROX), and guiding phased pilots so new concepts are proven before they're scaled system-wide.
Whether you're rethinking a branch network, refreshing packaging, redesigning a retail environment, or building a digital experience, SLD's multidisciplinary team of strategists, designers, and researchers can help turn the ideas in this guide into measurable growth. Reach out to the SLD team at info@sld.com, or visit sld.com to learn how we can help your brand own the moment that matters most.