We transformed the humble prickly pear fruit of a local cactus into a significant source of income for rural Latin American women laborers. The project is about economic empowerment and contributes to preserving and appreciating an ancestral tradition. In a world where organic and sustainable food is booming, Las Quinas stands out as a brand dedicated to triple impact food production. With a focus on honey, jams and dulce de leche, this company has conquered the palate of those who love the authentic and healthy. But its purpose goes beyond satisfying taste, as it also focuses on environmental care and the social development of disadvantaged communities. Honouring this premise, Las Quinas set out to rescue the forgotten flavours of the Argentinian lands of Santiago del Estero through the production of five thousand jars of Prickly Pear jam, providing at the same time, a livelihood for the community of Mujeres de La Cañada. Las Quinas' main challenge was to stand out and convey its unique story in a world of connected consumers. The innovative use of Generative Artificial Intelligence and HP Indigo digital printing technology creates a window inside the fruit, displaying bespoke images on each individual label that accentuate diverse views. The designs achieved, evoke the hope for a better future, where the representation of a female hand and the texture of the prickly pear become symbols that reflect the arduous and collective work of the women of La Cañada. To delve deeper into the project's emotional story, we have included an NFC tag that, when scanned, leads to a virtual platform that presents relevant messaging and storytelling to consumers before, during, and after the sale. This approach creates a synergic multi-dimensional communication strategy that enhances the project's impact, transparency and reach. Consumers, via their mobile devices, can easily scan the NFC-enabled labels and access an immersive experience where the full story and social impact of Las Quinas is told, uncovering the secrets behind each jar of jam. The Las Quinas project went beyond the food industry, leaving a significant impact on the lives of a group of women in Santiago del Estero, Argentina. These women, who were previously in a vulnerable situation, found a new source of income and regained their confidence and pride through this transformational project. Their jams, made with authentic flavours from the region, not only delight palates, but also honour local culture and raise awareness of the importance of initiatives that seek a triple economic, social and cultural impact.

Rebuilding dignity and reducing inequality, one jar at a time. Akamasoa strawberry marmalade is the fruit of a community's labor. Temperance, Hope, Freedom and Dignity - these virtues take on profound meaning when embraced as home names by people rising above extreme vulnerability. Temperance: To confront challenges with determined resilience. Hope: To keep the faith in a better future alive. Freedom: To forge self-written destinies. Dignity: Where the quintessential human spirit resides. In Madagascar, Father Pedro Opeka's Akamasoa ("Good Friends") initiative has empowered marginalized families to build their own homes, schools and agricultural enterprises. This transformative project has lifted thousands out of generational poverty, restoring hope and self-reliance. Inspired by Akamasoa's impact, Gastón Vigo brought this uplifting model to Argentina. Here too, community members construct their own homes, study, and cultivate strawberries for commercializing value-added products like marmalades. Our goal was to create an elegant, intriguing icon embodying the empowering Akamasoa philosophy - one that would symbolize perseverance over adversity. The vibrant label artfully replicates the iconic home structure's rich color palette directly drawn from dwellings built by Akamasoan hands. Digital printing technology allows capturing the full chromatic diversity, each shade representing another triumphant story. Every consumer is reminded that despite immense hardship, the human drive for dignity endures as our most ennobling shared essence.

BOTITO is a sustainable toy crafted from plastic packaging waste. It represents meta-packaging: packaging transformed into a new beginning. Plastic waste presents an enduring challenge. Progress demands a paradigm shift in how we consume, use, and dispose of packaging. This transformation requires environmental education starting at an early age. BOTITO emerges as an Eco-Guardian, teaching children that waste can initiate something new. Designed for recycling and composting, Botito seamlessly integrates into circular systems, leaving only inspiration to rethink waste.

Since 2010, the project has recovered 12.5 tons of plastic, diverting it from open-air landfills. We estimate that over 100 tons of plastic waste have been prevented through educational workshops and toy-making initiatives. • Repurposed plastic diverts waste from landfills, reducing pollution and supporting circular economy principles. • The durability of plastic ensures that toys last for generations. • Eco-friendly packaging appeals to environmentally conscious consumers. • Supporting the recycling industry encourages responsible material use and cultivates sustainability. The new retail packaging design embodies BOTITO's spirit by integrating circularity in form and function. Inspired by a garbage bin, it uses 100% recycled paper pulp, transforming discarded materials into a fully recyclable and compostable solution. The uncoated paper pulp finish showcases raw materiality, demonstrating that sustainability can be both conscious and playful.