FOOD PLATINUM, NongFu Wangtian by ShenZhen BOB Design, China

What struck the judges with this piece is the simplicity and effectiveness of the design. The creative idea of this product packaging is that by combining the shape of chilli to the container, it brings the experience of picking chillis directly to the customer. Its distinctive and fun design will make it the first to be noticed on the shelves, enticing consumers to buy it to try it out and share with friends and family.

FOOD PLATINUM, NongFu Wangtian by ShenZhen BOB Design, China