OTHER MARKETS PLATINUM, HEMA by Magnet Design, Netherlands

The design concept is to show a range of summer inflatbles that look like they have been dropped into mini swimming pools, and there’s even a steel step that leads into the pool on the front, bringing the image to life. All toys have been designed exclusively by HEMA and represent the retailers most famous icons like HEMA’s smoked sausage, Takkie the Dog, tompouce pastry and summer ice creams.

OTHER MARKETS PLATINUM, HEMA by Magnet Design, Netherlands