Located by the sea within the “Prim. Dr. Martin Horvat” Orthopaedic and Rehabilitation Hospital, the Rovinj swimming pool complex spans 3,637 m² and includes sports and spa facilities, making it the city’s largest sports investment to date. We designed its visual identity and signage system, inspired by the pool’s glass wall connecting it visually to the sea. The towel, a symbol common to both beach and pool, became the key motif, stylized and integrated into all signage elements. Colored icons bring vibrancy to the neutral interior, while the hanging towel references Rovinj’s recognizable “tiramols,” where laundry stretches between buildings.