Famìa is an olive oil brand from Rovinj, a picturesque Istrian town, located in the northern part of the Croatian Adriatic. For centuries, Rovinj has thrived thanks to fishing and small-scale agriculture, including olive oil production – a key element of Mediterranean cuisine. Our task was to create a new name and packaging for the “House of Local Products” stores. In the past, every family in Rovinj had its own supply of olive oil, which inspired the name Famìa, derived from the Rovinj dialect word for “family.” The bottle design is inspired by Rovinj’s architecture, particularly its colorful seaside houses. The logo features the letter ì shaped like a chimney, symbolizing the warmth of home and the kitchen. The shapes and colors of the houses, with open or closed windows, reflect the vibrant spirit of the town as well as the diversity of its families. The label turns each bottle into a miniature home, while the colors indicate different oil intensities. By combining bottles of various sizes, a visually appealing display is created, evoking the charm of Rovinj and encouraging customers to collect all flavors, taking home a piece of the Mediterranean.