The history of the Franc Arman Winery dates back to 1850, when the Arman family ancestors began growing vines in the village of Narduči near Vižinada. Respecting centuries-old knowledge, winemakers Franc and Oliver continued to nurture this tradition with passion. Today, the winery produces top-quality wines, such as Teran Barrique, a limited-edition red made from hand-picked grapes. Our task was to find a conceptual solution and design the packaging for this special wine. Red wines like Teran age better with time. However, due to impatience or inexperience, many open their bottles too early. This special edition, defined by its traditional aging, requires patience. That’s why we locked the Teran Barrique bottle in a box, making it inaccessible. Only a cut-out inscription offers a glimpse of its contents. The wine ages while the owner learns. An app accessed via QR code sends weekly notifications about oenology and winemaking. When the time comes, the app provides a code to open the box. Upon opening, the wine enthusiast sees the words “It’s time for your time.” The initiative generated significant media attention, increasing brand awareness and driving sales up 31% over the year. “It’s Time for Your Time” has won the prestigious Cannes Lion, and awards at Cresta, Golden Drum, and BalCannes.