“Latini” are a local family farm in central Istria. They produce various agricultural products – from olive oil and vinegar to fruit-based products like marmalade and juice. Our task was to conceptualize and design the visual concept of this brand, as well as the bottle packaging for olive oil, the client’s most important product. To give “Latini” oil its historical context, we decided to use design to tell the century-old story of the farm, which started in 1880 when uncle Tone earned a living in the olive orchards of Istrian Italians, called Latins. One day he received a checked shirt, unusual for that time, as his daily wage, which is why locals started calling his family Latini. 140 years later, his successors, also olive orchard owners, named their indigenous olive oil Latini to honor their ancestor and the family nickname. That’s why we dressed the olive oil bottle in a green checked shirt, turning it into a portrait of the distant ancestor. The product’s originality is emphasized by a label tucked into the shirt pocket, containing the family story. The project won the prestigious Red Dot: Best of the Best, the European Design Awards, the 55th Zagreb Salon Award, and the Croatian IdejaX.