OPG Šuran has been producing and selling ecological wine and olive oil since the ‘90s. Later, they started bulk production and switched to biodynamic cultivation. Such an ecological approach entails creating a balanced ecosystem for self-sustainability. Consequently, biodynamic wines are produced from grapes not treated with chemicals, herbicides, or pesticides. Our task was to design a premium organic wine adapted to this specific production approach. The idea behind our label is based on a key characteristic of biodynamic agriculture – enriching the soil with natural preparations that increase its microbiological activity. For this reason, we represented this activity on the label with a cross-section of the soil. Microorganisms are illustrated with letters forming a text by Italian scientist and activist Carlo Petrini. In the quote, Petrini calls for environmental awareness and criticizes mass food production. To illustrate the invisible process, we reduced the text to a minimum, making it invisible to the naked eye. To highlight its significance, we included a magnifying glass in the specially designed packaging lid. This turns the lid into a simple tool inviting the consumer to interact, becoming a curious explorer discovering hidden truths and values of biodynamic farming. In addition to the Pentawards, the design has already been awarded at the European Design Awards, Red Dot, ADC Award, Dieline, and the IdejaX.