Frizzio is a kombucha that reinterprets the nostalgic world of vintage juice cartons — packaged in recycled Tetra Pak and designed to feel straight out of another era, but with a bold, Gen Z twist. Frizzio was born from a cultural shift — where Gen Z looks backward to move forward. This generation is redefining nostalgia, collecting fragments of the past and remixing them into something new. It’s not about retro for retro’s sake; it’s about belonging to a memory you never lived. In a market where kombucha often hides behind green, minimalist, and “clean” design codes, Frizzio takes a different route — one that celebrates imperfection, play, and self-expression. It’s a brand that doesn’t just fit in on the wellness shelf — it fizzes out of it. The identity blends grainy illustrations and a warm vintage palette with confident modern typography, striking a balance between familiarity and freshness. A quirky dog character wraps around the pack, tail wagging as it reappears on the back — adding a collectible charm that invites curiosity and connection. Frizzio embraces a neo-vintage aesthetic: a love letter to the tactile, the imperfect, and the joyfully human. It’s designed for a generation that finds comfort in the past, but lives entirely in the now — where nostalgia isn’t a retreat, but a rebellion. Its debut flavor, Orange, sets the tone — bright, cheeky, and ready to shake up the kombucha shelf with personality and style.