Petras is a family-run business from rural Brazil producing sustainable eucalyptus charcoal and other eucalyptus-based products. After 25 years, they came to us ready for a new chapter—while honoring the story that brought them here. The refresh begins with a refined logo, preserving Petras’ distinctive “E” and recognizable green and orange palette, now balanced and clarified for modern use. For the consumer line, we reimagined their mascot—originally from local comics—into a clean, contemporary illustration that brings warmth and approachability to every pack. On the corporate side, the logo stands confidently on its own, ready for business cards, delivery trucks, and B2B presentations where formality calls for a simpler look. For the charcoal range, we retained Petras’ signature black packaging and vivid orange stripes, ensuring a smooth transition on store shelves while keeping the brand instantly recognizable to returning customers. The mascot playfully spans three pack sizes, each capturing the joy of grilling while maintaining a clean, practical structure that holds up after opening. This is packaging that feels considered and confident—honoring Petras’ past while preparing them for what’s next.