El Corte Inglés Bio
Bio is the new ecological range of El Corte Inglés. A concept fone background color and a system that allows, through color, to make the differentation among several references of each product family. A packaging concept that has a strong presence on the shelves while giving dynamism and allows the easy recognition by the costumer. Bio put a smile on cereals, vegetable drinks, vegetable creams … to talk to consumers with a closer and renewed tone.