Student designer Anastasia Alekseevskaya delivers a packaging that subtly communicates the formula’s protective strength

“shy” speaks to those who value softness, quiet care, and subtle beauty. The brand explores the space between emotional and physical sensitivity — like a natural blush on a cold day, or the gentle touch of wind on the skin.

The visual identity is clean and understated, with a colour palette drawn from natural blush tones. The packaging reflects a quiet approach to self-care, while the depth of the pink hue subtly indicates the level of protection—the deeper the shade, the stronger the formula.

For more information on the design, follow Anastasia.

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