The Best Use of Embellishment Award is back!

We are partnering with worldwide leader in thin film technology KURZ again for The Best Use of Embellishment Award, celebrating the brilliant minds whose creativity and pursuit of quality redefine excellence in embellishment.

Having carefully selected 20 shortlisted works across all categories, KURZ will be revealing the winners at the Gala Ceremony in October. Take a look at the shortlist below!

Fausto Sea Artisans

Volta Studio

CK One Essence launch mailer

twelveNYC

365 - 2025 — Un anno epico

onlab

Malandrone 1477

Kidstudio Communications

Connect 4

Javier Garduño Estudio de Diseño

L’ENTROPISTE – MASTER OF DISORDER

CENTDEGRES

Sentinella

Numeroquattro

Nolano

SM ADV

Zense

Graphic Brands

KUO YUAN YE x L'AFFECTION Le Duet | 2025 Year of the Snake Limited Edition Gift Box

K Laser Design Lab.

Machetto - Pestato di Alici

Idea Studio ©

The packaging of iFLYTEK AI Dictionary Pen

iFLYTEK CO.LTD.

Ball Type Puerh Tea

SHENZHEN BAIXINGLONG CREATIVE PACKAGING CO.,LTD

Jacobs / The Wunderbar Project

Design Bridge and Partners

Edmond's Honor

Vault49

Extra-Thick Easter Egg Packaging

Hotel Chocolat

SOTAVENTO AOVE

Javier Garduño Estudio de Diseño

Johnnie Walker Black Label Paper Bottle

Bulletproof

Terre di Cleta

Numeroquattro

Orpheus & the Raven

Bravo Design

JUDGING CRITERIA

Here's what KURZ will look at when selecting the winners: 

Quality of Design : Judges are looking for excellent use of embellishment that plays an important role in elevating the packaging design.

Brand Expression : Does the embellishment effectively bring out the brand’s personality, characteristics, or story?

Creativity and Innovation : Does the embellishment make the design more unique or outstanding? Consider any special effects like tactility, reflection, colour, different finishes, whether it is flat or structured, etc. Is there something the judges haven’t seen before?

Emotional Connection : Judges score whether they feel the embellishment appeals to their senses and whether they would like to know more. Does it seem unexpected or even makes them smile?

JOIN GALA CEREMONY WAITING LIST


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