Knockout Design & Innovation delivers a visual identity for Bombay Sapphire’s Flavour Expressions series, Bombay Citron Pressé

Bombay Sapphire

Bombay Sapphire launches its second release, Bombay Citron Pressé from the Flavour Expressions series. Inspired by Tom Collins' refreshing classical cocktail of gin and natural lemon, the visual identity takes on zesty, refreshing, and vibrant elements with a refined and sophisticated touch.

Knockout Design & Innovation

Knockout, a London-based brand design agency for the beverages industry, continues its long-standing relationship with Bombay Sapphire by releasing a fresh expression in packaging for Bombay Citron Pressé. They create a visual that matches the product showcasing the bold flavours in a new light with a tint of refreshing effervescence.

A frosted glass bottle, emphasizing the natural lemon colour, acts as a design distinction from other flavored gins. The overall identity is created to communicate freshness through a bright colour palette that complements the Bombay Citron Pressé’s flavour of freshly squeezed Mediterranean lemons, while Queen Victoria’s cartouche in rose gold adorns the label.

Knockout's elegant design remains within the brand's signature visual identity, connecting to its history while also looking ahead into the future. The result is a visual language that connects the heritage of Bombay Sapphire with a refreshing and vibrant twist.

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