2026 PEOPLE'S CHOICE AWARD SHORTLIST

In addition to professional expert opinions, we listen to the voice of the public. As part of the 2026 competition, we're giving YOU a chance to vote for a winning entry, the People's Choice Award.

See more details on the shortlisted packs below, and head to our Instagram profile to vote by liking your favourite design from the shortlist. Voting is open until Tuesday 15 September at 10:00AM BST.

HardCuore, Beverages - Soft drinks and juices 

In a category dominated by bold, high-energy visuals, PAZ® takes the opposite approach. White replaces the typical dark palettes, while institutional red adds energy and contrast. A vertical logotype, minimal hierarchy and controlled colour blocks create a clean, functional system focused on brand, flavour and performance.

Established, Body Health & Beauty - Body care

Working with Shakira over two years, Established developed her new haircare brand Isima from scratch. Inspired by the idea that “más es más”, the brand takes a playful, spirited approach rooted in Shakira’s Latin American heritage and the textured hair market. Custom bottles feature clever details, including a shampoo top that transforms the bottle into a jar, helping consumers use every last drop.

BULLET Inc., Home Leisure & Other Markets - Stationery

The slipcase design takes inspiration from Taku Tashiro’s distinctive illustrations, particularly the boy’s simple, striking eyes. Two circular cut-outs echo this defining feature, creating a playful structure where the character appears to look out from within the packaging.

MABA, Beverages - Cocktails

Rooted in an ancient story, this artisanal vermouth translates its heritage into a bold, contemporary visual identity. Expressive, theatrical illustrations bring each bottle’s story to life, while deep reds and electric blues create a dramatic shelf presence. Typography is integrated into the artwork, giving the label the feel of a graphic poster rather than a conventional bottle.

Auge Design, Food - Confectionery

The design moves away from sweetness as a visual cue and instead leans into complexity and exploration By leveraging ambiguity and mystery, each pack is literally coded with its unique flavours. Blurred patterns and grainy finishes are a physical hint of the rare blends of ingredients inside, creating friction and texture. A custom-built organoleptic app translates “unplaceable” taste experiences into a dynamic visual system that challenges consumer expectations. The tone of voice is bold and unexpected.

LEGO Agency, Brand Identity & Connected Packaging - Best Collaboration

The Brick Kicks is a packaging born from the creative partnership between LEGO and Nike. Inspired by the LEGO minifigure sneaker, it transforms a toy-scale form into a buildable, human-scale object. Combining LEGO’s play and construction with Nike’s sneaker language, the packaging becomes part of the collaboration - designed to be assembled, reused and kept. Once built, it doubles as a storage container for bricks or stationery and a wearable form that brings the LEGO world to life.

Lavernia & Cienfuegos, Brand Identity & Connected Packaging - Re-design projects: Iconic Brands

Ice cream and pastry brand Regma refreshed its identity to support expansion into supermarkets and attract a younger audience. The redesign modernises the logo, giving it greater presence and personality, while introducing a metallic-stamped seal celebrating the brand's origins. The new visual identity extends across packaging, point-of-sale and communications, creating a bold, recognisable system.

Franz Degano, Body, Health & Beauty - Perfumes and fragrances

Inspired by Milanese Art Deco, the primary pack references architects such as Piero Portaluppi and Gio Ponti, with a palette drawn from Verde Alpi, Bianco Carrara and Calacatta marble. The label nods to historic herbalist laboratories, reflecting the brand’s plant-based ingredients. The secondary pack echoes the geometry of Satinine’s original packaging, with archival illustrations and the Visconti family motto hidden inside. All materials are paper-based and fully recyclable.

BasileADV & Vimem, Sustainable Design Beverages

Mater turns the label into life: Piantami® paper with real seeds, fully biodegradable and printed with natural pigments from Aglianico, beetroot, and cardamom. Nothing becomes waste. Plant what remains and activate a small gesture of regeneration. A contemporary and essential design. The end-of-life is fully circular: the glass bottle is endlessly recyclable, the natural cork can be composted, and the Piantami® label can be planted, decomposing and generating new life. No adhesives or chemical inks ensure clean, low-impact disposal.

Truffl, Food - Ready-to-eat dishes and fast food

Korean Bros set out to redefine how Korean food appears on American shelves, replacing traditional cues with a bold identity reflecting contemporary Korean culture. Inspired by ’90s pop nostalgia and contemporary Korean graphic design, the packaging combines vibrant colour blocking, layered typography, custom lettering and high-impact food photography to create a playful, distinctly Korean American identity.

Twelve, Home Leisure & Other Markets - Electronic goods

For the US Open, Bose partnered with tennis stars Coco Gauff and Ben Shelton to launch a limited-edition citrus yellow SoundLink speaker. The packaging captures the tournament’s energy through a fully flocked rigid box inspired by the texture of a tennis ball, with court-inspired graphics and a woven rope handle. Inside, bold geometry and vibrant colour frame the speaker. The result is a collectible experience celebrating sport, design and craftsmanship.

Morrama, Sustainable Design Body, Health and Beauty

Following the success of Wild’s stick deodorant, the aim was to bring a plastic-free refill solution to the roll-on category. The aluminium case houses a compostable refill that simply twists in, with no pouring required, and can be home-composted when empty. Designed to encourage repeat use, the premium aluminium case can also be disassembled for recycling, while the minimal plastic components contain 50% recycled content.

Voting is open until 15 September at 10:00AM BST. The winner will be revealed at the 2026 Gala Ceremony on 16 October.