70 London Road, Regal House,
United Kingdom
Employees: 2 – 10
Beverages Body Concept Food Luxury Other Markets

Founded in Belgium in 2007, Pentawards was the first and is now the leading competition exclusively devoted to recognising excellence in global packaging design.

Now in its 14th year, the Pentawards competition has received in excess of 20,000 entries from over 64 countries globally since launch. Each year the Gala Ceremony is held in a different location around the world, with 2020 being the first virtual event, and the winners are featured in the exclusive The Package Design Book.

Committed to recognising excellence in design and connecting the global packaging community, alongside its annual competition Pentawards also hosts a variety of international conferences and events.


When it came to selecting the 14th winner of the Diamond – Best Of Show Award, the judges were unanimous. Air Co’s packaging and design is as forward-thinking, modern and transformative as the approach to creating the brand and company itself.

BEVERAGES PLATINUM, Pridem’s Gin by Enpedra Estudio, Spain

The design concept for Pridem’s premium gin centres around the idea of a sailor, to represent and celebrate freedom. The beautiful design is made up of two complex elements: a striking stopper shaped like a sailor’s hat that gives the product personality and emphasises its uniqueness, and a label that is made up of four separate parts that wrap completely around the frustoconical bottle.

BEVERAGES PROFESSIONAL CONCEPT PLATINUM, Happy Ghost by Pavla Chuykina, Russia Federation

As the first-ever Professional Concept Platinum award, this playful design is something that can be easily replicated for products going into the market. The idea is of a ghost that first made an appearance in 1916 that has been spotted in recent years on the shelves of liquor stores. To create this character, the design uses a deep indentation at the bottom of the bottle and adds a pair of ghostly eyes to it, whilst the glass creates a dark fog and mystical atmosphere.

FOOD PLATINUM, NongFu Wangtian by ShenZhen BOB Design, China

What struck the judges with this piece is the simplicity and effectiveness of the design. The creative idea of this product packaging is that by combining the shape of chilli to the container, it brings the experience of picking chillis directly to the customer. Its distinctive and fun design will make it the first to be noticed on the shelves, enticing consumers to buy it to try it out and share with friends and family.

BODY PLATINUM, Chioture by Shanghai Nianxiang Brand Design & Consulting Co., Ltd., China

This base makeup kit for CHIOTURE, a vibrant and youthful makeup brand, focuses on the unpacking process of the product. Factoring in the simple and fun characteristics of the brand, an innovative design was used to effectively demonstrate the product’s features: a beautiful and adorable soft light camera. The user unscrews the ‘lens’ and then pulls out the ‘handle brush’ on the right, which can then be placed on the ’Brand Icon Viewfinder’ in the upper left corner of the camera if on the go.

OTHER MARKETS PLATINUM, HEMA by Magnet Design, Netherlands

The design concept is to show a range of summer inflatbles that look like they have been dropped into mini swimming pools, and there’s even a steel step that leads into the pool on the front, bringing the image to life. All toys have been designed exclusively by HEMA and represent the retailers most famous icons like HEMA’s smoked sausage, Takkie the Dog, tompouce pastry and summer ice creams.

LUXURY PLATINUM, Hennessy by Felipe Pantone - Appartement 103, France

Released globally at a limited quantity of 70 pieces, this Collector's Edition from Hennessy was created in partnership with the world-renowned and pioneering street artist Felipe Pantone. The result of this collaboration is a super clean, shiny white PET box that once opened reveals the whole world of Felipe Pantone through a prism of graphical elements and textures. At the centre of the experience, the consumer is invited to build their own art sculpture around a customized Hennessy V.S bottle which is printed with the latest cutting-edge digital technologies in CMYK.

NXT-GEN AWARD, Akio by Robert Dadashev, British School of Art & Design, Russia

More than anything, children love to play. Akio is a Japanese-style bathing tool that turns the bathing process into a fun and interactive game. Parents can play with children during bathtime to get their attention thanks to the fun and colourful design. The removable kimono will surprise a toddler, grab their attention and help make the bathing process more fun and enjoyable

Winning Work
Company Contact

Hi there,

We'd love to hear from you if you need any information about our work and services!

Feel free to reach out and get in touch. We look forward to hearing from you.

Pentawards Team
Social Profiles