Jenny Greenwood
Jenny Greenwood
Innovation & Sustainability Manager
Butterfly Cannon - UK

With over ten year's experience in the design industry Jenny has used her designthinking combined with her love of creative problem solving to provide innovative solutions for a wide range of clients across FMCG and Luxury sectors.

Focusing on production, R&D, innovation and sustainability she has worked with a variety of household-name brands including the likes of Burberry, Jo Loves, Pernod Ricard, Wagamama, Imperial Leather, NERD beauty and Bang & Olufsen. In her role at Butterfly Cannon Jenny helps to bring ideas to life, pioneering new ideas with asustainable first approach essential for the agency’s craft and prestige client list.

Jenny has a passion for innovation and materials and her expertise focuses onproviding detailed knowledge about suppliers, costings, research data, trend insights, timings and sustainability. She keeps an on-going dialogue with materials producers and convertors and keeps the Butterfly Cannon samples library up-todate and well informed. Her background includes working in-house at Burberry and with Pearlfisher Design Agency. She is well known within the technical and production design field, havin g written multiple articles, sat on industry panels, given lectures and been interviewed on the subject of sustainability for broad/podcasts.

Jenny has a fantastically wide understanding of packaging design and production. She supports this with a healthy attitude of “if I don’t know something I will definitely be able to find the person who does - very quickly!”