Uwe Melichar, born in 1968, studied communication design at the Muthesius University in Kiel and worked at the brand agency FACTOR for 25 years. He was managing partner and built up the packaging division.

In 2020, he left the FACTOR and started his new business, MELICHAR Bros. Under the slogan »Increase Value, Decrease Waste« the company focuses on sustainable packaging solutions. In his work-life, Uwe Melichar has implemented projects for Adidas, Bosch, C&A, Gardena, Omron and Miele. Together with his team, he develops packaging and communication design for clients in Japan, Russia, China, the USA and various European countries.

He is also a lecturer at several universities, such as the University of Augsburg and the Chaoyang University of Technology, Taiwan, is a member of the Type Directors Club New York and president of the European Brand & Packaging Design Association (epda).